Products made to last longer than those fleeting first years
Jamie Kay Homeward Volume 1
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Jamie Kay Organic Cotton Muslin Frannie Dress in Molly Blue
Regular price $61.99 CADRegular priceUnit price perSale price $61.99 CAD -
Jamie Kay Organic Cotton Banks Blouse
Regular price $59.99 CADRegular priceUnit price perSale price $59.99 CAD -
Jamie Kay Amandine Pant in Josie Floral Denim
Regular price $66.99 CADRegular priceUnit price perSale price $66.99 CAD -
Jamie Kay Frannie Playsuit in Molly Blue
Regular price $61.99 CADRegular priceUnit price perSale price $61.99 CAD
Bella Tunno Teether Buddies

Love from our customers
Our customers are more than just buyers; they are our family. We appreciate every single one of them and we are thrilled to share some of the love and appreciation we have received from them.
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Emily H.
Meg at Wilful & Wild is absolutely amazing! Wilful & Wild is a wonderful addition to Bracebridge, full of all kinds of great pieces for littles & bigger kids. I have been in for kids portraits, purchased and ordered many items for my daughter and nephew. They are always friendly and accommodating, super lovely to deal with.
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Deanna N.
Love love love! For small towns she carries the brand i love online in store, which is super helpful for knowing exactly how the brand fits! Offers extra help and special ordering to hit those shopping needs! Just a perfect and lovely store and person
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Emily C.
So lucky to have this gem downtown. The space, selection and service is amazing. Any opportunity to get littles a gift, either my own or others, I run here! Truly a wonderful shop!
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